Polaris Design Build
Photography and Video Production Proposal
Explore the Proposal
Overview
This proposal is structured as a set of phases that grow alongside Polaris’s projects.
Phase 1 builds the foundation by capturing essential brand photography and project footage.
Phase 2 turns those assets into targeted sales content.
Phase 3 opens the door for deeper storytelling, like roundtable discussions or project case studies.
Because each phase builds on the previous one, the footage we capture can continue to be reused in future videos and marketing as Polaris completes new projects.
PHASE 1
Interior/Exterior Portfolio Shots
Interior and exterior portfolio shots showcase completed Polaris projects in their best light. These images capture both the full scale of the spaces and the important details, creating strong visual assets that can be used across websites, proposals, and marketing materials.
Headshots / Groups
Professional headshots and team photos introduce the people behind Polaris, helping clients immediately see who they’ll be working with. These images are perfect for team introduction sections on the website, proposals, LinkedIn profiles, email signatures, and marketing materials. Clear, approachable portraits build trust and transparency, while group photos reinforce the strength of the team and highlight the leadership and expertise that guide every project.

Custom Stock Footage Shoot
We’ll capture high-quality footage at one or more Polaris job sites to create a visual library that Polaris can use again and again.
This footage will be a long-term asset for your brand, powering future videos, marketing campaigns, website content, and social media. Instead of starting from scratch each time, Polaris will have a collection of professional footage ready to showcase your work, your process, and the scale of what you build.

Website Banner Video Deliverable
First impressions matter. Using the footage captured on Polaris job sites from your custom stock footage shoot, we’ll create a custom website banner video that immediately communicates who Polaris is and what they do. Within seconds of arriving on the site, visitors will see real projects, real environments, and the craftsmanship behind Polaris’s work, building trust and helping potential clients understand the quality and scale of your projects.
PHASE 2
Industry Highlight Videos
These targeted videos speak directly to the types of clients Polaris works with most, such as restaurant owners and commercial property owners.
Each video focuses on the unique needs of that industry, showing how Polaris delivers solutions that work in real-world environments. By tailoring messaging to specific audiences, these videos help prospective clients quickly recognize Polaris as the right partner for their project.
In these videos, Frontier speaks directly to two different audiences, building trust and clarity around their services. We can take a similar approach with Polaris, highlighting restaurant and commercial work in ways that resonate with each audience.
Another approach could be a site walkthrough, where a Polaris expert guides viewers through a completed project and explains the key decisions and craftsmanship behind it. This style gives potential clients a clearer understanding of the expertise Polaris brings to every job.



Hero Brand Imagery
Hero brand imagery gives Polaris bold visuals that instantly communicate the scale, professionalism, and quality of their work. These concept-driven images are planned in advance so we can design scenes that reflect Polaris’s services and brand. By lighting and staging the environment intentionally, we create polished images that work as website banners, presentation titles, service page headers, or opening frames in marketing, immediately showing clients what Polaris is capable of.
Working Candids
Working candids capture Polaris in action with teams collaborating on job sites, problem-solving, and bringing projects to life. Beyond storytelling, these photos create a valuable library of custom stock images that Polaris can use across their website, social media, proposals, and other marketing materials for years to come. Instead of relying on generic stock photos, Polaris will have authentic visuals that reflect their real work, real environments, and real people, making their marketing feel more genuine and compelling.
PHASE 3
Round Table Discussion
A conversational video series featuring Polaris team members and guest experts discussing trends, challenges, and innovations in the industry.
These discussions position Polaris as a knowledgeable voice in the field while naturally showcasing the experience behind your work. The result is thought-leadership content that builds credibility with clients and demonstrates Polaris’s role in shaping the future of the industry.


Phase Estimates
Brand Foundation Assets
- Portfolio Photography of Completed Projects
- Professional Team Headshots + Group Photos
- Custom Brand Footage Capture
- Homepage / Website Banner Video Short branded motion piece for web hero/header use
Sales & Trust Building Content
- 3 Industry Highlight Videos Commercial / Restaurant / Industrial
- Working Candid Photography Authentic job-site/process imagery
- Optional Add-On: Hero Brand Imagery Package - Custom Quote
Thought Leadership Content
- Full Day Round Table Production Shoot
- Editing of First Episode Included
- Additional Episodes Available at $1,000/ea
































